James Twidale4 minSmart Beta Series: Episode 3 - The What & Why?This month we continue in our series explaining the role of Smart Beta in the investment universe. Smart Beta is a relatively new investment term and started out in the early 2000’s with the rise of Research Affiliates RAFI index creation. Which moved away from the traditional passive market capitalization weighted index investments to, for the first time, weighting holdings due to alternative characteristics or factors (in this case fundamental factors such as Price to Cash
